Updated on 10/14/2021 07:51 pmThe sports betting market in the country has had a search growth of 128% compared to 2019. In addition, 90% of the be
Updated on 10/14/2021 07:51 pm
The sports betting market in the country has had a search growth of 128% compared to 2019. In addition, 90% of the bets correspond to the predilection for soccer, according to a study by the consultancy Attach.
In September 2019, more than 2 million Peruvians sought to participate in sports betting. This figure has increased in 2020 over 5 million and for this year shows the interest of 6 million potential bettors for the market.
In addition, these results are reported within the framework of the sporting events held in the previous year to date: Champions, Real Madrid vs Barcelona, Start of league 1 – 2021, America’s Cup, Eurocup, Olympic Games, among other sporting events.
Among the most sought-after brands are Betsson, Te apuesto and Apuesta Total, leading the top 3 in the market, mainly on the day of Peru’s matches such as Peru vs Paraguay, Peru vs Venezuela and the most recent, Peru vs Brazil.
However, in the measurement of web traffic from Peru, the Betsson, Bet365 and DoradoBet brands are the sports house brands with the highest traffic.
“The pandemic has boosted the online sports betting industry as a form of entertainment. Given this, traffic has more than doubled without considering the peaks of important sporting events, especially soccer, since it concentrates the greatest reception by bettors ”, said Carlo Rodríguez, CEO & Regional VP of Digital Transformation of Attach.
Finally, in the Peruvian market, eSports have gained relevance by bookmakers and players since the economic reactivation in the country began. The executive believes that it is the future of online gambling and that it will continue to grow locally.