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Audience growth in the NBA Finals was 22%

The NBA Finals played between Golden State Warriors and boston celtics they achieved a audience growth compared to the previous year of a 22%a



The NBA Finals played between Golden State Warriors and boston celtics they achieved a audience growth compared to the previous year of a 22%as published by the consultant nielsonand they meant a 65% increase compared to 2020 with the current pandemic. This means that during the last series, on average there were 12.4 million viewers per game following the matches.

The figures are still far from those of previous editions. In the 2016 and 2017 seasons, the 20 million audiencealthough later the statistics were falling and in 2019 the number of 14.3 million.

Not a minor fact indicates that the six most watched programs during June in the United States were the six games of the finalswhich ended in favor of the Warriors 4 to 2 envelope Celtics. In fact, the last confrontation was followed by an average of 14 million people, and at its peak reached 16.8 million viewers.

Among the recent actions of the NBA there is an emission of debt for 254 million dollars they were able to support using media contracts ($7.4 billion) and thus manage to provide capital to three of the franchises that make up the competition.