With cinema attendance data around 40% below pre-pandemic levels, the last weeks of the year are key for cinema exhibitors, who this Thursday lau
With cinema attendance data around 40% below pre-pandemic levels, the last weeks of the year are key for cinema exhibitors, who this Thursday launched a campaign to attract the public, compared to the competition that makes them the Soccer World Cup in Qatar.
“We are fighting against all odds,” said the general director of the exhibitors’ federation (FECE), Luis Gil, at the campaign presentation event in Madrid; “We continue with the recovery, but not as quickly as we would like.”
To the effects of the pandemic, Gil has added those of the energy crisis that has had a negative impact on theaters. “And now, in addition, we have a World Cup, which has always been in summer and this year it is in autumn/winter.”
The general director of FECE has welcomed the aid approved two days ago by the Government for an amount of ten million euros to support this post-pandemic recovery and has assured that they also have expectations placed on the reform of the film law, pending parliamentary processing.
In this regard, they have indicated that they are committed to maintaining an exclusive exhibition window in cinemas, to negotiating with agents in the sector, and for “eliminating the screen quota” that currently obliges them to reserve 25% of their programming. to European cinema.
The president of the federation of distributors FEDICINE, Estela Artacho, has emphasized the big productions that are scheduled to be released by the end of the year, such as “Avatar 2” or “A todo tren 2”, among which it is expected that have more pull
The axis of the campaign presented this Thursday is a one-minute promotional video made by two directors of ESCAC, the Catalan film school, Lucas Parra and Gerard Claramunt, with the slogan “Come to the cinema… where they are the true stars” and that will be seen this weekend in movie theaters and on social networks.
The video shows three astronauts who are lost in space after the signal of the football broadcast they were watching is interrupted and includes references to films such as “2001, a space odyssey”, “Men in Black”, ” The Godfather” or “Alien”.