At the Concordia Golf Club, the institution's board of directors together with the secretary of Tourism and Innova
At the Concordia Golf Club, the institution’s board of directors together with the secretary of Tourism and Innovation Aldo Álvarez, received a visit from the international signal Golfchannel.com Latin America and the renowned journalist Diego Blejer.
During it, topics strictly related to sports were addressed, the field that the city has and, also, the diversity of attractions of Concordia was shown. The interview included a tasting of regional flavors with local chef Jacinto Echandía.
Concordia has quality resources for this sport, such as this 18-hole course certified as one of the best in the country. That is why the segmentation of these tourism products with qualified audiences is crucial for communication strategies to be effective in positioning the destination.
This was managed, in principle, in a meeting in May with the Executive Secretary of the National Institute for Tourism Promotion (Improtur), Ricardo Sosa, and then actions were coordinated with the Secretary of Tourism of Entre Ríos to make it effective. The objective was to promote products such as sport fishing, which was covered a few weeks ago by the Brazilian channel Fish TV, and golf with this presence.