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Concordia will appear on the most important golf channel in Latin America

Concordia had this week the coverage of the international signal Golfchannel.com, the most important golf channel in Latin America, in which throu


Concordia had this week the coverage of the international signal Golfchannel.com, the most important golf channel in Latin America, in which through this sport all the tourist attractions of the city could be shown for all of Latin America. “This action focuses on strengthening the dissemination of two segments such as sport fishing and golf,” said the city’s Secretary of Tourism and Innovation, Aldo Álvarez.

At the Concordia Golf Club, the institution’s board of directors together with the Secretary of Tourism and Innovation Aldo Alvarez, received a visit from the international signal Golfchannel.com Latin America and the renowned journalist Diego Blejer. During it, topics strictly related to sports, the field that the city has and also the diversity of attractions of Concordia were addressed. The interview included a tasting of regional flavors with the local Chef, Jacinto Echandía.

Concordia has quality resources for this sport, such as this 18-hole course, certified as one of the best in the country. That is why the segmentation of these tourism products with qualified audiences is crucial for communication strategies to be effective in positioning the destination.

This was managed in principle, in a meeting in May with the Executive Secretary of the National Institute for Tourism Promotion (Improtur), Ricardo Sosa, and then actions were coordinated with the Secretary of Tourism of Entre Ríos to make it effective. The objective was to promote products such as sport fishing, which was covered a few weeks ago by the Brazilian channel Fish TV, and golf with this presence.