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Dazn signs boxer Anthony Joshua as brand ambassador and gives him entry as a shareholder

Dazn grows in boxing in alliance with one of the main fighters on the international scene. The OTT has sealed an agreement with British b


Dazn grows in boxing in alliance with one of the main fighters on the international scene. The OTT has sealed an agreement with British boxer Anthony Joshua, two-time heavyweight world champion, to become new global brand ambassador, specialized advisor and shareholder of the company. Joshua will also join Dazn’s strategic advisory board. Financial details and the duration of the contract have not been disclosed.

As part of the agreement, the audiovisual group ensures the long-term broadcast of the British boxer’s fightswhich are added to those of other fighters such as Canelo Alvárez, Ryan García, Gennady Golovkin or Katie Taylor.

Joshua has assured that “I am entering a new phase of my career with a new training environment, new trainers and now with a new platform for the broadcasting of my fights”.

For his part, Shay Segev, CEO of Dazn, added that “Anthony Joshua is a hugely popular and influential athlete. Our partnership and their investment in our business speak for themselves.”