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ESC LaLiga & NBA, the new home for young athletes

"We have created a model that changes the paradigm, normal kids who can live as professionals, who are trained through sport," said Javier Hernánde


“We have created a model that changes the paradigm, normal kids who can live as professionals, who are trained through sport,” said Javier Hernández, head of International Development at LaLiga Grassroots. Together with Kiyomi Cerezo, CEO of T3N Sport & Investment, and David Pampliega, Global General Manager of T3N Sport & Investment, he was one of those responsible for presenting the media visit to the sports-educational complex. Located in Villaviciosa de Odón (Madrid), ESC LaLiga & NBA, is the union of these two great brands to jointly generate a project. “We saw a need in terms of the union of education and sport.”

“We have created a model in which normal boys can live as professionals, who are trained through sports”

Javier Hernández, Head of International Development at LaLiga Grassroots.

The ESC LaLiga & NBA Center is the first complex of its kind in the world, and will be one of the largest in Europe. The facilities of the complex cover 43,000 square meters and will have the largest basketball pavilion in Europe, it will not be ready until January, but it will have 2,800 square meters and three central courts. In them you can play international and European tournaments and even practice the 3×3 discipline. What will be ready for August 1, the date set for the inauguration, will be the two state-of-the-art FIFA soccer fields, one with natural grass and the other with artificial grass. “On August 24 we will have a stage of Korean boys, more than 100 boys, who will play against the youth teams of the League teams,” said Javier Hernández.

In addition, in these facilities you can practice practically any sport and even use it as an Olympic village. There is a high-performance gym, a medical clinic and a residential area with capacity for 450 athletes, although work is being done to expand the number. “Sport is the central axis that feeds everything else, your rest, your diet, your studies… The objective is to personalize the athlete”. It has individual rooms and there are two clear objectives: to add, to turn the complex into the nerve center of Spanish sport and to create a sports community, where sporting values ​​live and breathe.

Plan of the ESC LALIGA & NBA

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Plan of the ESC LaLiga & NBA@The league

How do you manage to attract talent?

On the part of LaLiga there are several ways to attract. Summer camps are held for high-performance athletes, short stays with the first Training Stages (it will start with Korean boys) and in September the long-term LaLiga Academy program will begin, which combines top-level academic and sports training. Trips have been made to Dubai, Puerto Rico, Mexico or the Dominican Republic, with the aim of bringing talent from abroad and offering the athlete, but above all, the person, a unique opportunity. This year there are two full scholarships for two highly talented players from Mexico and the United Arab Emirates. “In addition, we are open to anyone,” they said.

“We do not guarantee that they will be elite athletes, but we do give them the tools so that one day they will be”

Javier Hernández, Head of International Development at LaLiga Grassroots.

The sports-educational complex will accommodate boys and girls from 12-13 years old to 18 years old with the aim of optimizing their sports and educational abilities. More than 35 million euros have been invested in the construction of the facilities and the complex has been valued at more than 80 million euros. “It is estimated that it can generate around 100 jobs, plus all the indirect employment that it will cause in Villaviciosa,” declared Kiyomi Cerezo. The center will be available to the 42 LaLiga clubs. “The important thing is to study, we do not guarantee that they will be elite athletes, but we do give them the tools so that one day they will be,” concluded Javier Hernández, with a huge desire to start the project.