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Futbol Emotion opens its second store specializing in personalization in Malaga

Futbol Emotion bets on retail to increase its business. The Aragonese sporting goods company has opened its second store specializing in pro


Futbol Emotion bets on retail to increase its business. The Aragonese sporting goods company has opened its second store specializing in product customization in Malagaspecifically at number seven of Calle Nueva.

Ivanca Custom is one of the new business legs of Futbol Emotion, also founded by the company’s creator, Javier Sánchez Broto. The brand personalizes clothing, footwear and accessories through “a group of qualified artists from different countries and backgrounds, each with their own style,” according to the company.

The opening of the second Ivanca Custom center in Malaga is added to the one already existing on Malaga soil, as it has another establishment in the Muelle Uno Shopping Center.

The movements are included in the Futbol Emotion process of raise brand image recognitioninternationalize the planned projects and strengthen the relationship with the strategic brands of the sector.

Futbol Emotion has recently changed hands, with the departure of the Meridia Capital shareholding and the entry of the Tansley Group, which is involved in companies like Guaw, Milbby, Brand Story and Bookish. Last May, after the change in the company’s shareholder group, Futbol Emotion appointed Carlos Sánchez Broto, brother of the founder Javier Sánchez Broto, as the new CEO.

Football Emotion broke its own sales record in 2021 with a year-on-year growth of 55%, up to 33.5 million euros. With this, the company from Zaragoza also managed to exceed the pre-pandemic figures. Specifically, sales rose by 15% above those registered in 2019.

Currently, the chain has 18 stores in Spain and another two in Portugal, with the flagships of Barcelona and Madrid, which have more than a thousand square meters of surface each.