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Golf shows its chest: practice and sales on the rise in Spain despite the slowdown in tourism

Special 2021: a year to return Golf hole in one. The restrictions due to the coronavirus have been a boost in the last twelve months for t


Special 2021: a year to return

Golf hole in one. The restrictions due to the coronavirus have been a boost in the last twelve months for this sport, which in the last decade had lost relevance and participants. Its own characteristics (played individually and with social distance) have motivated an increase in the number of practitioners in Spain despite the stoppage of tourism due to the pandemic.

Golf had already started to reverse its downtrend in 2019, but in 2020 it consolidated. Golf rounds in Spain increased by 13.9% in the year of the pandemic and sales of equipment for this sport increased by 10.1% compared to the previous year, according to the Golf Datatech National Performance Report.

According to the latest available data, there were 271,788 golf federation in the country in 2020, of which 270,219 are amateurs and 1,569 professionals. The Royal Spanish Golf Federation managed to close the year 2020 with profits of two million euros and income of 11.44 million euros and had a budget of 10.66 million euros for 2021.

The entity’s plan for the last year was to allocate 450,300 euros to the promotion of golf, public courses and regional federations, 3.01 million euros to personnel expenses and 5.34 million euros to sports activities, which means an increase of 4.2% compared to the previous year’s budget. The good evolution of the sector is also reflected in the results of its largest operators.

The American giant Callaway, specialized in golf equipment and which in 2020 merged with Topgolf, closed the first nine months of 2021 (period ended on September 30) with a turnover of 1,678 million dollars, compared to 1,215 million for the year above, and again in benefits. Revenue growth was driven by Topgolf sales, which were at pre-school levels, by higher than anticipated demand for golf and outdoor activities.

In the last twelve months, Topgolf has also taken its first steps in Spain with the establishment of a subsidiary in the country and the signing of Pablo Juantegui, former president and CEO of Food Delivery Brands, as responsible for the country.

The changes also reached the competitions. The European men’s professional golf tournaments circuit, European Tour, signed an agreement with Dubai’s Dubai Port World, which will name the event as of next season 2022 as DP World Tour. P