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Ibai Llanos, the young man with whom soccer stars want to talk

Others have followed suit. A few months ago, Llanos launched a weekly segment of long interviews on his channel: “Chatting Quietly”. Footballers suc

Others have followed suit. A few months ago, Llanos launched a weekly segment of long interviews on his channel: “Chatting Quietly”. Footballers such as Dybala, the Juventus forward, Ramos, the former Real Madrid captain, and Agüero himself have appeared as guests.

That a streamer The 26-year-old can attract names of that magnitude unleashed criticism from the more traditional media.

“Who is it? Now it is fashionable to talk to Ibai. I called Agüero to talk and Ibai beat me. Ibai beat me and I have to retire, ”said Argentine announcer Gustavo López. “They talk with the powerful, with those who earn money. We, who are humble, who earn little money and in pesos, are giles ”. Others mocked Llanos for being a “cheerleader” rather than a journalist.

 

How are the interviews of Ibai Llanos with soccer players?

For Llanos, however, that is the question. “Maybe I’m the type of person they like,” he said of the players. “A little different”. He does not try to pry into their personal lives. He doesn’t try to ask challenging questions about what, for them, is usually just their job. Instead, try to talk to them in the most informal way possible, while doing something — playing video games — that they like.

“They come because they like it,” he said. “They are not paid. They come because they want to come ”.

Player motivation is perhaps a bit more calculated than that. “Twitch is the platform for Gen Z,” said Julian Aquilina, broadcast specialist at media research firm Enders Analysis. “It especially attracts very young users and mostly male. It is a very different audience from traditional radio stations ”. Llanos offers a treasured route to that audience: For example, his interview with Dybala drew more than 100,000 live viewers, mostly teenagers.

Why soccer stars choose Ibai Llanos to talk?

However, the fact that soccer’s biggest stars find it a more attractive offer than a more formal interview is not in doubt. “Twitch feels more like a community,” Aquilina said. “It is much more interactive.” For at least one of Llanos’s guests, what was interesting was that talking to him didn’t feel like an interview at all. There were no cameras, no audio equipment, no call-and-answer questions, and no defined structure. Players feel safe talking to someone who is like a friend.