HomeNBA

Improved audience in the NBA Finals – Lights of the Century

The NBA Finals between the Warriors and Boston saw an improvement in viewership over last year's championship series.


  • The NBA Finals between the Warriors and Boston saw an improvement in viewership over last year’s championship series.
STAFF / LIGHTS OF THE CENTURY

CANCÚN, Q. ROO.- The NBA Finals between the Warriors and Boston registered an improvement in audience compared to last year’s championship series, which featured the Bucks and Suns. Data shared by the same league highlights that Game 1 had a 37 percent higher rating, compared to the first of 2021.

According to the Nielsen company, the Celtics’ victory over Golden State had a maximum of 13 million viewers, the most in the last three years. With this, the match surpassed the opening of the 2021 series between Phoenix and Milwaukee and the one held in the 2020 ‘bubble’ between Lakers and Miami, by almost 55 percent more, it is worth mentioning that the series from two years ago It took place in October and not in the summer as is customary.

The company also highlighted that there were 135 million views on the NBA’s social networks, an unprecedented figure for the league.

While Game 2 of the Finals, where the Warriors tied the series with Boston, recorded an audience of 11.91 million viewers. 24 percent more than the second game between the Bucks and Sun’s of 2021 and more than 70 percent compared to the second meeting of the Lakers and Heat, which took place on the same day that the president of the United States, Donald Trump, was hospitalized for Covid-19.

It may interest you: Quintana Roo tigers jump with positive streak