The immersive iGaming brand LynxBet added to Brazilian mixed martial arts (MMA) fighter Paul Costa as a brand ambassador in that coun
The immersive iGaming brand LynxBet added to Brazilian mixed martial arts (MMA) fighter Paul Costa as a brand ambassador in that country. According to the company statement, this is part of your marketing strategies to publicize your new product offering.
MMA is the second most popular sport in Brazil, only behind soccer. For the iGaming brand the incorporation of Costa “attracts the country’s millennial public”. This agreement with the athlete will be included in a series of campaigns on social networks of the brand, as well as those of the fighter.
According to the official statement, This deal “demonstrates the brand’s ambitions to build a significant player base in the Brazilian market, as well as in the Latin American landscape in general”.
Samantha Asensi, LynxBet Country Manager for Brazil and Latamassured that Costa is “perfect to represent LynxBet” in search of the brand JNS Gaming to attract new players. “Paulo has already shown great enthusiasm in collaborating with us and taking the brand in Brazil to the next level, helping us build brand awareness through his impressive social media reach. Above all, its popularity and charm makes it the perfect companion for our own pet, the Lucky Lynx.“.
LynxBet launched in March this year and operates with a gaming license in the Isle of Man and is looking to establish itself in the South American market.. According to its statements, it was inspired by the “growing influence of the metaverse in the digital space” and is developed with casual gamers in the foreground, “combining escapism, liveliness and animations to offer a responsible and fun gaming experience in several verticals. , such as sports betting, casino, bingo and lottery”.
To consolidate in South America regional teams were launched to give the player a “more personal” experience and localized payment methods were added for each jurisdiction. Deposits and withdrawals with cryptocurrencies are also accepted.