NBA Los Angeles Lakers player breaks records off the court, $ 1 billion LeBron James star and producer of Space Jam 2 Lebron James He is a playe
NBA Los Angeles Lakers player breaks records off the court, $ 1 billion
LeBron James star and producer of Space Jam 2
Lebron James He is a player who likes to capture records, a born winner on the courts. But now his exploits no longer remain on the basketball court. His qualities within the business world have given his fruit, the star of the NBA has managed to manage its image to achieve the greatest economic profit possible.
Lebron James has earned $ 330 million in salary as a basketball player. The remaining amount, those $ 700 millions off the court for endorsements, licenses, and his media business. LeBron James is a walking product. AT&T, Beats, Blaze Pizza, GMC, Nike, PepsiCo are some of its partners.
So far no ‘active’ basketball player had managed to enter $ 1 Billion. It is true, Michael Jordan has managed to invoice more than $ 2Bll throughout his life, although that amount was produced after its withdrawal. Thanks to the vertiginous increase of the income in the brand Jordan from Nike.
There are other athletes who have accumulated this amount throughout their careers, but in other sports. In golf Tiger Woods, the boxing Floyd mayweather, in football Cristiano Ronaldo and Lionel messi, in tennis Roger Federer. LeBron James is the first American sportsman in a team game to get that number.
The NBA It’s the fastest way for America’s team sports stars to rack up profits. The league, with some help from clothing brands Nike and Adidas, turns the All-Stars in global cones, achieving sponsorship deals beyond of what a player of the NFL or MLB. In addition, competition is increasingly a machine to generate income, for example Luka Dncic could be eligible for a $ 200 million contract in five years.
The player of the angeles lakers He has gotten into the world of cinema, not only as an actor but also as a producer. This weekend the second part of Space jam. The reviews of the movie are not doing very well, the total investment has been of $ 150mll, the first week they raised just over $ 30mll, a figure very far from what was expected.
Although the film does not turn out as expected, something normal considering the success of the first film. The entrepreneurial capacity of Lebron James goes far beyond his facet as an athlete, exploiting its influence and image.