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NBA renews its global sponsorship agreement with Germany’s Adidas

The National Basketball Association (NBA) renews its sponsorships. The North American basketball competition has reached an agreement with t


The National Basketball Association (NBA) renews its sponsorships. The North American basketball competition has reached an agreement with the German multinational Adidas to renew its global marketing alliance. Neither the duration of the contract nor the economic terms of the agreement have transpired.

This agreement includes the NBA, the Women’s National Basketball Association (Wnba) and the NBA G League. Adidas signed the first contract with the North American competition in 2001. The signing coincides with the 75th anniversary of the NBA.

“We look forward to giving fans a closer look at how we are reinventing basketball through our new approach that unites lifestyle and performance in one,” said Eric Wise, general manager of Adidas Basketball in a statement.

Adidas Basketball has an extensive portfolio of athletes: James Harden of the Brookyn Nets, Damian Lillard of the Portland Trail Balzers, Donovan Mitchell of the Utah Jazz or Trae Young of the Atlanta Hawks, are among them.

A week ago, the NBA joined the cryptocurrency business after signing an agreement with Coinbase, the US-based exchange. Upon signing, the company became the exclusive partner of the NBA cryptocurrency platform, the Wnba (National Women’s Basketball Association), the NBA G League, the NBA 2K League and USA Basketball.

The main basketball league, which began on October 19, the 2021-2022 season aims to triple the current agreements, valued at 24,000 million dollars, and that suppose annual revenues of 2,600 million dollars per season until the end of the season. 2024-2025. According to data from the consulting firm IEG, last season’s revenue was 1.46 billion.