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NBA signs ‘The Last Dance’ executive producer with …

The NBA signs in The last dance, the documentary about Michael Jordan. The North American Basketball League has hired Gregg Winik as its n


The NBA signs in The last dance, the documentary about Michael Jordan. The North American Basketball League has hired Gregg Winik as its new content director and executive producer of live matches and other programming on different platforms, as reported in a statement.

Winik has served as executive producer on the documentary shot with Jordan. He has thirty years of experience in the production and distribution of content and already worked for 16 years at NBA Entertainment, the league’s own department in charge of these plots. There he served as deputy director of programming and executive producer.

During this journey in the NBA (1990-2006) he was an essential part of the NBA’s entry into new platforms and was in charge of the relationship with the main audiovisual partners of the NBA. In addition, he piloted the launch of NBA TV and associated new content, playing a pivotal role in the internal footage that later served for the documentary about Jordan and the Bulls. In 2006 he formed his own independent production company.