The clubs of the National Basketball Association (NBA) increase their sponsorship business after returning to normal. The thirty franchises o
The clubs of the National Basketball Association (NBA) increase their sponsorship business after returning to normal. The thirty franchises of the American league have registered a turnover from their commercial branch of 1,200 million dollarswhich represents a year-on-year rise of 50%.
According to the report NBA 2021-22 Marketing & Partnerships Annual Reportprepared annually by SponsorUnitedthe increase in turnover was driven by greater investment by bookmakers and the appearance of a new player in the commercial market, such as cryptocurrencies.
Bob Lynch, president and founder of SponsorUnitedhighlighted that “the NBA saw significant growth by capitalizing on a perfect storm of high-growth industries like crypto and technology aggressively entering the market with teams that have highly visible platforms.”
NBA clubs billed $600 million in sponsorships in 2020-2021
Just a day ago, the American competition announced that it would play regular phase matches in Europe after the pandemic, specifically in Paris (France). It will be in 2023 when the American basketball competition dispute a meeting with Detroit Pistons and Chicago Bulls as protagonists.
In addition to the game, the league will host interactive fan activities, community outreach initiatives such as NBA Cares and Jr NBA youth basketball development programs.
Paris is one of the focuses where the competition has its focus, since just a few months ago it decided to sign with Fanatics to open its third physical store in Europe there, after the premieres in London and Milan.
The store will be located at number 20 Boulevard Saint-Michel, in the so-called Latin Quarter and will have an area of more than 300 square meters spread over three floors. Although the opening will be carried out through Fanatics, the management of the premises will belong to the French giant Lids, in the same way that it happens in the London store.
The American basketball league was created in 1946 as a private entity and in 1990 the possibility was included for Canadian teams to also play in this competition. Since the 2004-2005 season, the NBA is made up of 30 franchises that are not relegated, divided into two conferences, the East and the West. The most successful teams are the Boston Celtics and Los Angeles Lakers, with seventeen titles each.