The great athletes have already joined the wave of digital currencies, as well as their clubs, taking advantage of the rise of a trend that is he
Neymar gets on the boom and buys two “furor” tokens
The great athletes have already joined the wave of digital currencies, as well as their clubs, taking advantage of the rise of a trend that is here to stay
The boom of the cryptocurrencies does not stop and consolidates its ties with the world of footballwhich opened its doors thanks to the new wave of economic income represented by the contracts generated between the parties.
From stamping the name of a exchange or crypto in a club jersey or national team training clothes, renaming a tournament or acquiring team and player licenses for virtual games and paying salaries with the brand new fan tokens, are all ways in which this alliance was forged over the years. throughout last year.
The tokenization of the economy was already present in sport also in the form of NFTs. Ronaldinho, James Rodriguez and even Lionel Messi himself are some of the players who have already launched their own digital collections. To them, another of the most outstanding stars of today is added.
Is about Neymarwhich announced its debut in the field on January 20, with the purchase of two copies of the famous collection Bored Ape Yacht Clubspecimens that have more than 10,000 original parts and they are highly coveted in the market.
As reported by Exame magazine, one of the tokens acquired by the Brazilian soccer player, the BAYC 6633is he 91st rarest of all specimens and it cost the athlete 159.99ETHabout $517,000.
Curiously, the other of the pieces, the BAYC #5269considered only the 628th rarest, was acquired by the figure of the Paris Saint-Germain (PSG) worth 189.69 ETH, about $613,000, according to data from Open Seathe largest NFT market in the world.
This was announced by Neymar Da Silva Santos Junior in his account Twitter:
The platform also shows that Neymar bought a personalized address for his wallet; “Ethereum Name Service“, which allows users of said network to exchange their address, which is usually a combination of letters and numbers, for a personalized term. In the case of the athlete, he named it “JanJay“, in reference to the initials of his name.
After the two acquisitions, the wallet still has 124.65 ETH (equivalent to $402,000) stored, which can soon be used to purchase other non-fungible tokens.
NFTs (non-fungible tokens) are increasingly integrated into the sports world
All about the “Bored Apes”
The BAYC collection is one of the most coveted along with that of CryptoPunks, two of which are vying for leadership in the world of NFTs.
For the uninitiated, BAYC is a collection of 10,000 cartoon anthropomorphic apes with fancy clothes and disreputable expressions. Each ape is practically an image file with a fixed value for being a non-expendable asset and they are gaining a lot of popularity among famous personalities.
For example, Jimmy Fallon, a popular American TV host, bought an image of a bored monkey wearing a striped T-shirt and heart-shaped curtains for nearly $220,000 in November last year. And more recently, the rapper Eminemwinner of an Academy Award, paid nearly $462,000 by an ape that looked a bit like him.
Friendly apes fetch high values in trade as NFTs
Meanwhile, one of the rarest Bored Apes, which had a golden skin trait, sold for $3.4 million at an online auction held by Sotheby’s in October, breaking the record for another rare ape with laser eyes, which was sold to Sandboxing for $2.9 million a month earlier.
The BAYC collection derives its value from tokens, proofs of digital ownership recorded on a public blockchain. It’s like thinking of a cryptocurrency like any other, but each one is indivisible and unique somehow.
Meanwhile, most NFT projects, including BAYC, are settled through the blockchain. ethereumpriced in its native token Ether (ETH).
But rarity isn’t the only reason people pay millions of dollars for Bored Apes. In addition to owning a unique avatar, people also gain admission to an exclusive membership club, enforced with tokens. That gives them access to an inner circle of elites, giving them status and more profitable opportunities.
Evan Lutherthe CEO and founder of EL Group International and exclusive member of the BAYC club, spoke about the appeal of the elite association. The 26-year-old angel investor referred to the membership as something that is “very strong for people on Wall Street.”
Bored Ape collectibles also allow their owners to enter private messaging forums on Discord and gain privileged access to other NFTs.
Crypto leagues and sponsors
A cabinet study KPMG shows that more than 40 sponsorship contracts were signed in the five major European football championships since the start of the pandemic. And cryptocurrencies made their way in a prominent way.
According to KPMG, the Inter de Milanfor example, doubled his income from sponsorship of his shirt by changing Pirelli for Socios.com.
Inter Milan, one of the most popular clubs in the world, was one of the first to launch crypto sponsorship deals
DigitalBitsanother player in the ‘blockchain’ technology sector, has been advertising since last July on the t-shirt of the AS Romeafter having signed a three-year contract with the Serie A club in exchange for 12.4 million euros.
The rise of the market for cryptocurrency in football occurs at a time when Spain prohibited betting game operators from sponsoring football clubs, a measure that is also studying the implementation of the United Kingdom.
“This gap must be filled and the ‘fan tokens’, or something that is not defined as gambling but is, must be favored,” he analyzed. Kieran Maguirefootball finance researcher at the University of Liverpool.
In 2018, the platform eToroa broker that operates multiple financial assets, made a commercial agreement with 7 Premier League teams that was paid entirely in Bitcoins.
Another case is that of benfica de Portugal, a club that accepts cryptocurrencies for the purchase of tickets and merchandise.
the exchange bitso It also landed strongly in the world of soccer, announcing sponsorship agreements with the Mexican national team, Tigres de México and San Pablo de Brasil.
The Premier is one of the leagues with the most teams with their own Fan Tokens
In this way, the firm that has more than 3 million users and has a valuation of $2.2 billion -which makes it a unicorn-, will bear its mark on the shirts of the club players.
In addition, it will enable cryptocurrency services in the stadium for fans, as well as other surprises that will be revealed over time.
In August 2020, the Club Atlético Independiente inaugurated another possibility offered by cryptocurrencies: fan tokens, that is, a kind of digital membership that allows access to votes (to choose the design of a shirt, for example) and benefits (such as events with players), among other marketing actions.
El Rojo de Avellaneda thus launched its $CAI token together with the company Socios.com, joining a trend started by top-tier institutions such as PSG, Barcelona, Milan and Real Madrid.
The AFA also signed an agreement with the same firm so that the National Team has its own fan token ($ARG), which ran out in the first hours of the sale. As a first action, the fans were asked to choose the motto of the albiceleste team during the competition in which they ended up lifting the continental trophy.
AFA presented the Fan Token of the National Team in the preview of the Copa América
In addition, players and coaching staff can now choose to collect their salary, or part of it, in cryptocurrency, as happened with Lionel Messi and the PSG Fan Tokens or as is the case with some teams from the rise of Argentine football, but in this case, “the vital and mobile minimum wage must be paid yes or yes in legal tender”, clarifies John Paul Cintioli, cryptocurrency lawyer and financial advisor.