With Rappi’s announcement of being the new sponsor of the Colombian National Team, the ‘unicorn’ of Colombian origin joins other technology companies that have bet on world football.
(Rappi, the new sponsor brand of the Colombian National Team).
Recently, the Latin American education platform, Platzi, debuted as a sponsor of the Granada Fútbol Club that plays in Spain, marking a milestone for Latin American startups in Europe.
With this alliance, the name and logo of the brand will be printed on the Granada shirt for the rest of the 2021-2022 season, as well as on the fences of the New Los Cármenes Stadium. The agreement also applies to the women’s team.
FOOTBALL AND TECHNOLOGY ‘FIBER’
The ‘fever’ of technology companies to sponsor teams is also experienced on the American continent.
(Platzi and iNNpulsa are looking for startups for an investment round).
Cryptocurrency exchange Bitso also announced a partnership with the Mexican Football Federation that includes sponsorship of the National Team during the 2022 Qatar World Cup.
This agreement will include more services related to cryptocurrencies for the followers of the Mexican National Team that will be announced soon.
In 2019, Grab, the so-called super app from Southeast Asia, sponsored the Thailand national team, while Zapp is one of the main allies of Chelsea FC.
Cazoo, Europe’s largest online car buying company, sponsors two Premier League teams: Everton and Aston Villa.
BARCELONA SEEKS RELIEF
For its part, Barcelona would be considering accepting the sponsorship of companies dedicated to the cryptocurrency business, although these do not have the full consensus of the club that will lose Rakuten for this season, after the company decided not to continue as a sponsor of the ‘ garnet blue.
Among the options would be Polkadot and Tencent.