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Rappi signs alliance with McLaren Racing and sponsors a Formula 1 team

Rappi will be the Colombian brand in charge of stamping the cars and suits of the two McLaren Racing team riders. Thus, the platform will be


Rappi will be the Colombian brand in charge of stamping the cars and suits of the two McLaren Racing team riders. Thus, the platform will be present in the tests that begin today in the afternoon, tomorrow during the practice day, on Saturday in qualifying and, finally, on Sunday in the race.

This alliance arises as a corporate strategy whose primary objective is to promote Turbo Fresh, a new Rappi service in alliance with Carulla through which users can access a catalog of more than 1,500 essential products in less than 10 minutes.

“Part of Rappi’s objectives is to make life easier for our users, so this campaign becomes F1 so that they receive their deliveries in less than 10 minutes. It is a privilege for us to transcend borders once again and achieve what many brands would like: to be part of the Brazilian Grand Prix ”, reports Julián Mayorca, Head of Global Alliances and Strategy at Rappi.

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