The Rappi application became the third Colombian firm to be linked to Formula 1, after an alliance that was signed with the McLaren Racing team was confirmed for the 2021 Brazilian Grand Prix, which will be held this Sunday, November 14.
Thus, the cars of the pilots Daniel Ricciardo and Lando Norris, who belong to the McLaren team, as well as their overalls will have the Rappi logo.
(See: Rappi will allow you to reserve products for the second day without VAT of the year).
The alliance, it was announced, is part of a corporate strategy to promote Turbo Fresh, Rappi’s delivery option that consists of completing addresses in less than 10 minutes.
(See: In the first quarter of 2022 Rappi Bank comes into operation).
It is worth remembering that Turbo Fresh is in partnership with Carulla and users have access to a catalog of 1,500 products. The option is currently available for Bogotá, Barranquilla, Cartagena, Medellín, Chía and Cali.
Daniel Ricciardo overalls with the Rappi logo.
COLOMBIAN BRANDS IN F1
Before Rappi, the brands Jeans Caribú and Café de Colombia had already been in the highest category of world motorsport.
(See: Rappi Disproves US Market IPO Claim.)
Both companies sponsored at the time the Colombian pilot Roberto José Guerrero in his passage through the ‘big tent’, in which he ran two complete championships, one with the English team Ensign, in 1982, and another with Theodore, in 1983.
(See: RappiPay reaches 110,000 users with Rappicard.)
PORTFOLIO AND MOTOR MAGAZINE