HomeFORMULA 1

second sport with the most conversation on Twitter in Spain in 2021

There were more than 70 million tweets that were published about sports, 63% more than in 2020 and it is only surpassed by football.


There were more than 70 million tweets that were published about sports, 63% more than in 2020 and it is only surpassed by football.

The 1 continues to rise and it is already the with the highest volume of on , second only to footballin 2021 in , which is the sixth country in the world in which the most is tweeted on the subject, according to ddata provided by the social network.

Formula 1, the most prestigious competition in world motorsports, has more and more followers through social . During 2021, they were more than 70 million tweets that were published about the sport, 63 percent more than in 2020.

This phenomenon responds to various factorslike the return of Fernando Alonso (Alpine) or the success of the docuseries about Netflix’s ‘great circus’, which have brought the sport closer to a younger audience. Spain is the sixth country where Formula 1 is most tweeted about, with 4.5 million Tweets registered in 2021, 47 percent more than in the previous year and 6 percent of the global conversation on the social network.

The Senior Partner Manager of Twitter Spain, Dana Alonsorecognizes the good moment of Formula 1 in Spain. “Although we have to wait until the end of the season to have a more approximate estimate of the volume of conversation this year, we can assure you that F1 is experiencing a very sweet moment in our country, marked by the expertise of Fernando Alonso and Carlos Sainz at the wheel, as well as the duel between the two great rivals Leclerc and Verstappen for the leadership of the World Cup. We are sure that when the grandstands of the circuits go crazy it will also be reflected on Twitter”, commented.

In May 2022, the 79th edition ofl Spanish Grand Prixwhere Max Verstappen won and the Conversation about this sport on Twitter increased in Spain by 192 percent compared to the previous year, surpassing football during that weekend to be the most talked about sport.

The most mentioned accounts They were those of the drivers Fernando Alonso (@alo_oficial), Carlos Sáinz (@carlossainz55) and Charles Leclerc (@Charles_Leclerc) and those of the Alpine (@alpinef1team), Ferrari (@scuderiaferrari) and Mercedes (@mercedesamgf1) teams.

The trend continued to increase and during the week of Monaco Grand Prix, held on May 29, the volume increased by 13 percent compared to Montmelówith the peak being during Sunday’s race, where more than 38 percent of the total interaction occurred.

The public commenting on Formula 1 on Twitter has a young profilesince more than 65 percent of those who write are under 35 years old and are very diverse in the rest of his interests, ranging from politics, to music or entertainment. In addition, the success of ‘Formula 1: Drive to Survive’ on Netflix has contributed to this type of fan getting hooked on the sport of single-seaters.