The companies Inter.mx, Insurtech Mexicana and the automobile pilot, Czech Pérez, launched the # InterChecoCha11enge, an initiative t
The companies Inter.mx, Insurtech Mexicana and the automobile pilot, Czech Pérez, launched the # InterChecoCha11enge, an initiative that invites F1 fans to show the passion they feel for this sport through a short video where, in a fun and safe way, they carry out a very Mexican activity that makes an analogy to it . The reception of the material will be from September 23 to October 25, 2021.
To participate, you just have to record a video showing that you are a fan of the races, but without saying that you are a fan of them. Upload it to Facebook, Instagram or TikTok. You must also tag @interproteccion and @schecoperez with the hashtag # InterChecoCha11enge in the publication. Make sure you have the public profile or post to be able to view and share the video.
Checo and Inter.mx will choose the 5 winning videos following the criteria of creativity, originality, recording and audio quality, setting and performance. The prizes include: a double ticket in tier 7 to see Checo Pérez’s race, a Red Bull backpack, a cap and a postcard signed by Checo Pérez and a 2020 Checo Pérez Mini Helmet.
About, Gabriela Gutierrez Delgado, Marketing Director of Inter.mx, stated: “Definitely, if something characterizes us Mexicans is humor and creativity, let’s put this in motion without risking their integrity and that of others, let’s demonstrate through our daily lives: a pet race, doing the grocery store in less time , or a race in trajineras, that we are fans of F1 without saying it, in the # InterChecoCha11enge.“
For more information visit the page inter.mx/terminos-condiciones, here you will find all the details.