Sorare joins forces with Serie A of football to launch NFT cards of the Italian championship

The sports non-fungible token (NFT) platform, Sorare, announced its alliance with the Italian soccer Serie A (Inter Milan, Juventus, Lazio, Naple

The sports non-fungible token (NFT) platform, Sorare, announced its alliance with the Italian soccer Serie A (Inter Milan, Juventus, Lazio, Naples, among others) to launch collectible cards of the Italian league championship tournaments and the cards will be released from this summer.

Sorare pointed out that his alliance with Serie A will be for several years:

“Serie A arrives in Sorare! We have entered into an exclusive multi-year partnership with @A seriesstarting this season. Cards will be released later this summer! #OwnYourGame. Including our partnerships with AC Milan and Napoli, 17 of the 20 Serie A clubs are already confirmed for Sorare in 2022/23.”

In agreement they are Sorare, the clubs that for the moment will not participate in the alliance with Serie A are Inter Milan, Roma and Juventus (the most important in the league) and he emphasized that he does not rule out alliances with them, since they are currently in negotiations with all the clubs.

At the end of June, Paris Saint Germain striker Mbappé announced that he had become an investor and ambassador for Sorare. This acquisition aims to help the growth of the firm in the long term. Collaboration also has a social component, which is based on supporting the fondation du joueurfrom the PSG club itself.

Sorare will develop NFTs of the Italian championship only for the most die-hard fans, who will be able to collect, trade and even compete for other collectible cards with other fans of the tournament, in the 2022-2023 season. A few days ago, the Italian league allied with OneFootball, who will also join the creation of digital collectibles.

In this regard, Luigi De Siervo, executive director of Lega Serie A, stated:

“At Lega Serie A, we are always looking for opportunities to take advantage of emerging technologies, improve the fan experience and help our clubs better engage with international audiences. Sorare is at the forefront of this industry and uniquely combines fantasy football games with collectible NFT cards, allowing us to broaden our target audience to bring younger fans closer to our football.”

The manager stressed that they will launch the collectible NFTs before the end of the year. So far, Sorare has more than 260 alliances with sports clubs and organizations such as the Argentine Soccer Association (AFA), the United States MLS or the German Bundesliga.

Nicolas Julia, CEO and co-founder of Sorare, emphasized:

“This partnership is another milestone in our journey to become the next giant in sports entertainment. Lega Serie A is a global football powerhouse and home to many of the most celebrated and iconic teams in the history of the sport. It is also home to some of the most passionate and enthusiastic fans in world football.”

At the end of April, Sorare announced that it added 28 Major League Soccer (MLS) clubs and among the clubs stand out: LA Galaxy, Austin, Los Angeles FC, Philadelphia Union, NY Red Bulls and Orlando.


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