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Spanish football diversifies its sponsorship in the second year without bookmakers

Spanish football overcomes the veto on bookmakers. In its second full year without bookmaker sponsorship, LaLiga clubs have diversified thei


Spanish football overcomes the veto on bookmakers. In its second full year without bookmaker sponsorship, LaLiga clubs have diversified their sponsorship dealsalthough five teams have not found main sponsor before the start of the competition: Cádiz CF, Granada CF, Deportivo Alavés, SD Eibar and CD Leganés.

Before the government veto, seven of the 42 First and Second Division soccer teams had the main sponsorship of a bookmaker on the front of their jacket, being the sector with the highest representation in LaLiga teams. At first, it seemed that the teams were going to respond to the veto with agreements with cryptocurrencies and online investment platforms, bordering government regulations, but only Sevilla CF, which has signed with Degiro, and Atlético de Madrid, which has signed with Whalefin, have closed agreements with this sector.

Of all the sponsors of this year, institutional sponsorships stand out, with four main sponsors of Spanish councils: Huesca, Gran Canaria, Tenerife and Malaga. In addition, the conglomerate of companies from Mirandés will be the sponsor of the group pink. Foreign institutions have also sneaked into the front of LaLiga shirts, through the agreement between RCD Espanyol and Rivera Maya, who maintain a union contract until 2023.

The company that will appear on the front of the most shirts is Estrella Galicia, which has agreements with Celta de Vigo, Real Valladolid and SD Lugo. In the food sector, Osasuna continues with Verleal, the vegetable brand of Congelados de Navarra, and Girona continues with Gosbi, a dog food company from Girona.

One of the most significant changes in LaLiga has been made by the FC Barcelona, ​​which has broken with Rakuten and has signed with Spotify as main sponsorbecoming the only team in the competition to have a main sponsor of the leisure and entertainment sector. For his part, the Real Madrid will continue for another year with Fly Emirateswhich has worn the front of the merengue jacket since 2014, although both entities have been linked since 2003.

Other examples of long-standing relationships are that of Athletic Club with KutxaBank, together since 2015, and that of the Villarreal with Pamesa, which also splashes Villarreal B and dates back to 2013, due to the fact that both entities share a president in the figure of Fernando Roig.

Apart from Real Madrid, two more clubs have agreements with companies in the transport sector. Is about Real Sociedad and Valencia CF, which have made the Cazoo car brand their main partner starting this season.

For his part, the finance sector remains on the rise, with three deals this year. Apart from Kutxabank, which sponsors Athletic and Gedesco, which has an agreement with UD Levante; has slipped into the list Morabanc, main sponsor Gerard Pique’s Andorrarecently promoted to the Spanish Second Division, with whom the Andorran bank has an agreement until 2029.

Digi, the telecommunications operator of the multinational Digi Communications, which is based in Spain, became the main sponsor of Rayo Vallecano in February 2021, and this year it has added Real Oviedo to its portfolio. Another telecommunications company, the Spanish company Finetwork, will sponsor Real Betis for the second consecutive year.

Elche CF has renewed one more year with TM Real Estate Group. For the seventh consecutive season, the Torrevieja-based promoter remains the main sponsor of the team from Elche. Another real estate company, Tecnocasa, has renewed its agreement with Getafe CF, which will once again wear the logo of the Italian company, which is based in Spain. For its part, FC Cartagena has renewed its agreement with the construction company Talasur Group for another year.

The energy sector will have three agreements this season, after Racing de Santander signed with Plenitude, Italian multinational with activity in Spain; Real Sporting will renew with Integra Energía and UD Ibiza will extend its agreement with Power Electronics for another year.

The list is completed Real Zaragoza, which has re-signed with Caravan Fragancias, the Aragonese cosmetics company that sponsored the club between 2014 and 2021; SD Ponferradina, which has signed with the glass manufacturing company Tvitec Glass; Real Mallorca, which has extended its contract with the Japanese technology company Taica; Burgos, which has renewed with the insurer Reale Seguros; Albacete, which will continue for another year with the aluminum manufacturing company Extrual, and UD Almería, which will continue with the Saudi Arabian Centers shopping center manager as main sponsor.

LaLiga, for its part, has signed with Electronic Arts (EA) as the main sponsor for the games from the 2023-2024 season for 30 million euros per year until 2028. In this way, the video game developer replaces Banco Santander and will give its name to all LaLiga competitions, including the First Division, Second Division, LaLiga Promises and eLaLiga.