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The audience of the NBA finals grows 22% and recovers from Covid-19

The NBA finals recover audience. The matchup between the Golden State Warriors and the Boston Celtics has attracted an average of 12.4 milli


The NBA finals recover audience. The matchup between the Golden State Warriors and the Boston Celtics has attracted an average of 12.4 million viewers per game in ABCwhich means a 22% increase over the previous year’s figuresaccording to data from nielson. Last year, the final was between the Milwaukee Bucks and the Phoenix Suns.

The audience compared to 2020, the year of the pandemic, has increased by 65%, since the year of Covid-19 the final only brought together 7.5 million viewers. However, the audience is still far from that reached at pre-Covid levels. In 2019, the NBA Finals were watched by an average of 14.3 million viewers, up from 17.6 million viewers the year before. In 2016 and 2017, twenty million viewers were exceeded.

The victory of the Golden State Warriors in the sixth and final game of the series against the Boston Celtics was followed by 14 million viewers, 11% more than the previous year. In its golden minute, the match attracted 16.8 million viewers.

In all, one in five Americans in front of television tuned in to the NBA Finals and the six most watched programs in June in the United States were the six games of the finals.

Recently, the NBA issued debt worth 254 million dollars with the aim of providing capital to three franchises of the competition, whose identity has not transpired. The debt issuance was made using proceeds from media contracts to back the debt, whose total amounts to 7,400 million dollars.

The American basketball league was created in 1946 as a private entity and in 1990 the possibility was included for Canadian teams to also play in this competition. Since the 2004-2005 season, the NBA is made up of 30 franchises that are not relegated, divided into two conferences, the East and the West. The most successful teams are the Boston Celtics and Los Angeles Lakers, with seventeen titles each.