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The NBA invests in the American start-up of smart fabrics Nextiles

The National Basketball Association (NBA) invests in technology. The American competition has participated in the investment round of the sm


The National Basketball Association (NBA) invests in technology. The American competition has participated in the investment round of the smart fabric company Nextilesin which he has raised five million dollars.

Nextiles offers real-time analysis and capture movements through clothing, since the threads that make up their fabrics are sensitive and measure changes via Bluetooth. The company, founded in 2018, measures the performance of athletesquantifying the athletes’ strength, range of motion, and micromovements.

The investment round has been led by Drive by DraftKingsand, in addition to the NBA, Madison Square Garden Sports, Alumni Ventures, SmartSports, Phoenix Capital Ventures and Newlab have also participated in the round.

The purpose of the financing is increase the presence of Nextiles in all sports and create new original products before the end of 2022. After the round, the The company’s total investment has increased to six million dollarsto which must be added the recent government grants from the National Science Foundation.

Later this summer, Nextiles will launch its Nextiles Sleeve platform in the tennis and college baseball market. The company also participates in the NBA Launchpad initiativean area of ​​the competition that seeks collaborations with innovative companies.

Last November, the competition signed an agreement with the company specialized in sports data technology Sportradar as Exclusive global provider of competition data.

The American basketball league was created in 1946 as a private entity and in 1990 the possibility was included for Canadian teams to also play in this competition. Since the 2004-2005 season, the NBA is made up of 30 franchises that are not relegated, divided into two conferences, the East and the West. The most successful teams are the Boston Celtics and Los Angeles Lakers, with seventeen titles each.