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The sponsorship company that mysteriously withdraws from European football

The London automaker cazoo obtained sports sponsorship agreements with clubs of the stature of the Olympic Marseille, Valencia and Real societyand



The London automaker cazoo obtained sports sponsorship agreements with clubs of the stature of the Olympic Marseille, Valencia and Real societyand although the expansion in European football seemed to be on the right track, they recently announced that all contracts signed with teams outside of England.

The British company had launched a strong campaign in search of gaining popularity and visibility in the old continent, reaching commercial agreements in countries such as France, Spain, Germany and Italy, that would be affected by this recent announcement, even for those contracts achieved in recent weeks.

Why the abrupt termination of sponsorship deals? As they let it be known from the company itself, it would have to do with a realignment plan that began in August, where it seeks to improve the retail economy, reducing costs and gaining liquidity in the territory of United Kingdom.

In this way, changes in cazoo would have as a great goal, that of save over £200m over the next 16 monthsguaranteeing a “orderly slowdown” that would bring about more than 700 layoffs.

Although figures were not disclosed, it would not be surprising that the financial cost of ending sponsorship contracts early is several million pounds. In this sense, the Executive Director of Cazoo, alex chestermandeclared to Sports Media which is a “hard but necessary decision” and that they will work with their partners to ensure a “orderly reduction of these relations in the interest of all parties”.


With regard to sponsorships in sports teams, those that are within the United Kingdomwhich include deals in Rugby, Cricket, Darts and , where cazoo opted to accompany the EFL and teams like Everton and Aston-Villa of the premier league.