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Tokiota presents its new identity with an NFT, Campaigns

The Madrid offices of the Tokyo technology they became one live digital art exhibition. And it is that the guests were able to see how the artist


The Madrid offices of the Tokyo technology they became one live digital art exhibition. And it is that the guests were able to see how the artist Óscar Llorens made an NFT illustration, which represented the Tokiota world and the fresh and rogue personality of the company.

The event arose from creative consultant Take the Monkey off me, as an idea to present Tokiota’s new corporate image and positioning. In addition, the NFT will be auctioned off for charity, giving the action greater projection.

The image of technology companies is associated with the gray world of programming and data, something that has little to do with the reality of Tokiota, a young company with people who question the conventional. To convey this spirit, Quitame al Mono developed a new positioning, supported by a manifesto and a specific verbal and visual language. And all this expressed with the claim “Enjoy the Journey!”Which collects a vital philosophy that invites you to enjoy the road to digitization (and wherever it may be), without fear, without presumptions and having a good time.